DBS, Immersive Branding Interactive Installation 2022, Taipei, Taiwan

Iconid Exhibition Design transformed a former ATM service area into an immersive, interactive branding installation at one of DBS’s Taipei branches. Conceived and created by Iconic Exhibition Design, the space was reimagined as a fully immersive brand environment, using projection, color, and spatial layering to translate DBS’s brand identity into a physical, experiential space.

Designed as an interactive experience rather than a static display, the installation responds to movement and presence, encouraging engagement and exploration. The impact is especially powerful in the evening: while the exterior remains subdued, the interior comes alive with dynamic visuals—turning the space into a glowing, attention-drawing brand moment visible from outside.